Hey you! Let’s do something stupid! Something you really, really, really shouldn’t try at home! Sounds like a bad way to activate your target audience? We think not. See how it turned out.

Students are a great target audience, being both influential and early adopters. Once you've persuaded them, the mass will follow. But how do we draw their attention?

Energy drinks have a reputation of being unhealthy, artificial and chemical. Most people prefer coffee or sports drinks as a healthier alternative. How can we change this perception and reach out to these people?

So, you are well under way with your brand new Windows 8 system and got familiar with the basic functionality. Now it’s time to take it to the next level. We’ve got that fully covered.

The Netherlands’ biggest online job board is introducing a new technology to find the best job candidates easily. But how do you share this with the rest of the world?